390% Traffic Growth for Modelle Academy — National & Local SEO for an Education Brand

Modelle Academy, a professional modelling school offering courses for beginners to experienced models, was competing against large national agencies and well-established academies with strong domain authority. Despite offering excellent training programmes, the school was invisible online — relying entirely on word-of-mouth and social media for enrolments.

The challenge was twofold: compete nationally for high-volume terms like "modelling agency UK" while also dominating local search for their city and surrounding areas. Their WordPress site had no local landing pages, no blog, poor meta data, and no schema implementation. Enrolment cycles are seasonal, adding urgency to capture peak-interest windows effectively.

We built a dual-track strategy — national and local — running in parallel. For national visibility, we developed long-form educational content targeting informational searches from aspiring models. This built topical authority and domain trust, which then elevated the commercial course pages in rankings.

For local visibility, we created dedicated city-specific landing pages optimised for high-intent searches like "modelling agency [city]" — serving both as SEO landing pages and genuine resources for local prospective students. Google Business Profile management was tightly integrated with this local push.

• Keyword Research & Mapping: Identified 200+ keyword opportunities across courses, locations, career guidance, and FAQ topics — prioritised by search volume, intent, and competition level.
• Educational Content Hub: Published 25+ articles covering how to get started in modelling, what agencies look for, portfolio tips, and industry guidance — targeting informational keywords.
• Local Landing Pages: Created 8 city-specific landing pages with unique, location-relevant content for key metro areas — each targeting 15–20 local search terms.
• Google Business Profile: Optimised profile with course categories, updated photos, Q&A management, and an ongoing review generation strategy — achieving 80+ new 5-star reviews.
• Schema Markup: Added EducationalOrganization, Course, Event, FAQPage, and LocalBusiness schema to drive rich results in SERPs for course listings and upcoming open days.
• Seasonal Content Calendar: Planned content releases to align with enrolment windows — ensuring peak-intent content was indexed and ranking before each intake cycle.